It also had one of the highest footprints for the platform in the world at the time of acquisition despite there being no staff locally and only a single partner – Workplace Management Group in Melbourne. However, Adobe’s acquisition of Workfront in late 2020 for $US1.5 billion was also particularly relevant in the local context.Īustralia is a heavily regulated market. Australian customers using Workfront include Pinnacle Drinks, and supermarket chain, Coles.

Internationally, Workfront is already used by leading retailers such as Walmart and Nike, by financial institutions including Citi and JP Morgan, by tech companies like Apple and Microsoft, and by professional services firms, PwC and KPMG. Adobe Workfront is the marketing system of record that does that.” All that work needs to be distributed to the right people at the right time, reviewed, approved, and audited. “In any company, people are creating content, attaching it to emails, adding it to a workflow system,” says Michelle Stephenson, Marketing Director, Adobe Australia and New Zealand. With so many eyes on the copy and fingers on the keyboard, keeping control over a campaign and ensuring everyone is on the same page can be difficult, frustrating, and costly.

The process of making, managing, moving, monetising and measuring content requires many people, often across different departments and even other companies, to work collaboratively.

Work front adobe